[William Jennings] Bryan's compelling voice and engaging smile won a personal following in 1896, which he could call upon in future years in support of his principles. By that dramatic campaign, he became the symbol of the transformation taking place within his party, and hence, within politics more generally. By spending the next twenty-nine years traveling about the nation, speaking to grass-roots leaders of his party, lecturing to throngs of citizens, sending out his views through his newspaper, The Commoner, and boldly battling in convention after convention, he built upon the following he had created in 1896 to carve out an unusual role in American politics. He spent little time in office - only four years in the House of Representatives and twenty-seven months as secretary of state. Nonetheless, the Commoner left a greater impression on public policy than at least ten of the fifteen presidents who held office during his lifetime.
(from A Righteous Cause, by Robert W. Czerny)
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