Free advertising

Many of the old radio shows had their advertising built right into the programs. Fibber McGee and Molly and Jack Benny are two notable examples. So, when we listen to those programs, we are hearing the advertising along with them. Some of the products involved are no longer on the market and so have only nostalgic value. However, some of them are still very much viable. So . . . those manufacturers are getting free advertising, albeit of an out-of-date sort. Further, where else can you go to day to hear cigarette commercials?