"What's her job?"
"Tryin' on hats for ugly old women who can't face 'emselves in the glass. Margaret puts on the hat, the old woman thinks she looks a bit of a daisy in it, pays five or ten guineas, and goes away pleased as Punch. Give you my word that's how it's done. Amazin' - isn't it?"
(from Gray Mask, by Patricia Wentworth)