Advertising on old radio shows

It was a fairly common practice on radio shows to weave the advertisement into the script. Fibber McGee and Molly was perhaps the most famous example. However, it did seem a little strange to hear episodes of The Falcon, a tough detective, for which Miracle Whip salad dressing was the sponsor for a time. It was a little bizarre to hear a detective and policemen sitting around talking about how good Miracle Whip made their salads taste, as if that were one of their normal topics of conversation.