What if we went back to Henry Ford's approach to cars?

He reportedly said that people could have any color of car they wanted, as long as it was black. What if a company came out with a car - one car - every model that rolls off the assembly line is exactly the same. Inexpensive. Budget. How much less expensively could they make cars if they made only one? Would it work? They could not sell everyone, but if they were able to cut production costs enough, they might sell a lot.