Postum - sponsor of Lum and Abner

Back during the 1940s, this product sponsored the Lum and Abner radio program. They would begin each program with a plug: "If coffee makes you nervous;" "If coffee gives you indigestion;" "If coffee robs you of sleep."

Postum was first marketed in 1895. It was caffeine-free, fat-free, trans-fat-free, and sodium-free.