On one episode of the Jack Benny radio program, the Sportsmen Quartet could not appear for some reason, so Rochester offered to get the Ink Spots to sing in their place. The quartet would always work in an advertisement for Lucky Strike cigarettes, the sponsor at that time. In most of the Ink Spots' numbers, the bass, Orville "Hoppy" Jones, would talk his way through one verse in his unique style and deep, mellow voice. On this performance, instead of the usual verse of the song, "If I Didn't Care," one of their biggest hits, he broke into a plug for Lucky Strikes. It worked wonderfully.
LINK to "If I Didn't Care"
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